When I first applied to be a beauty writer, I never thought part of my remit would be to scope out the best Prime Day beauty deals—but a week after I joined the team, my editors told me to do just so. As anyone on the Shopping team can attest, you have to come to appreciate the endless scroll that’s part and parcel of writing about Amazon’s biggest sale of the year (or should I say sales, since it happens biannually).
Vogue’s Guide to the Best Amazon Prime Day Beauty Deals
- Best Microneedle Serum: VT Cosmetics Cica Reedle Shot 100,
$26, $14 - Best Air Purifier: Dyson Purifier Humidify+Cool PH03,
$950, $500 - Best LED Face Mask: Shark CryoGlow LED Face Mask,
$349, $299 - Best Hair Growth Serum: Vegamour Gro Advanced Scalp Serum,
$78, $54 - Best At-Home Laser Hair Removal: Ulike Laser Hair Removal IPL,
$349, $279 - Best Haircare Set: Olaplex Wash and Shine Hair Kit,
$68, $48 - Best Glowy Skin Tint: Saie Glowy Super Gel Illuminating Face Makeup Primer,
$30, $24
It’s not for everyone, and that’s where our Vogue team comes in—we’ve done the editing for you, to limit your screen time, and ensure that no Prime Day purchases give you buyer’s remorse. Whether you’re zeroing on makeup and hair-care essentials or contemplating a buzzy new device in earnest, today is the first of two days (that’s October 6-7 to be specific) to fast track to beauty savings.
And why stop at committing to a single open tab? There’s plenty of Prime Day editors’ picks across the other categories, and clothing deals for a bit of retail voyeurism. Happy shopping!
The Best Prime Day Beauty Deals, By Category
Sometimes you want to idly browse the deals while that magnesium mocktail kicks in, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
- Best Prime Day Skin Care Deals
- Best Prime Day Haircare Deals
- Best Prime Day Makeup Deals
- Best Prime Day Devices Deals
- Best Prime Day Wellness Deals
- Best Prime Day K-Beauty Deals
Prime Day Skin-Care Deals—Up to 30% Off
Prime Day sales bring the estheticians’ experience straight to your doorstep, making top-tier skin-care products available at unbeatable prices. Whether you’re after a burst of hydration from a lightweight moisturizer, a retinol eye cream to speed up cellular turnover (and yes, Roc’s cream is a Vogue editor favorite), or a non-stripping face wash, with these deals that are only just getting started, it’s not just about glowing up—it’s about glowing up for less.
Prime Day Hair-Care Deals—Up to 32% Off
The best Prime Day hair-care deals make it easier than ever to reach your best lengths—and not just with affordable favorites. Prestige hair-care picks from Vegamour and K18 to Olaplex are featured in the sale. Bond repair is just about everywhere in these days. These reparative products, whether leave-in treatments, hair masks, or shampoos, seal broken hair bonds, leaving lengths smoother and softer with each use. Plus, plenty of scalp serums are available, too (great hair starts at the roots, of course). All this and more below.
Prime Day Makeup Deals—Up to 23% Off
Some products are true staples in a makeup bag, just like a crisp white shirt or a little black dress in your wardrobe. Think affordable mascaras with formulas that rival pricier counterparts, skin-illuminating tinted moisturizers, and dark circle-erasing concealers. The list of makeup must-haves goes on (and our picks will keep growing each Prime Day!).
Prime Day Devices Deals—Up to 40% Off
You can transform your bathroom into a mini spa—and the best Prime Day beauty devices can help you do it for a fraction of the price. These gadgets work wonders for at-home maintenance between in-office treatments, or on their own as a pick-me-up—targeting everything from stubborn hair to dull skin. And what better time to score an LED face mask? Shark’s CryoGlow not only targets fine lines but also zaps breakouts and offers soothing cryotherapy to quell under-eye puffiness.
Prime Day Wellness Deals—Up to 48% Off
October Prime Day deals cover pretty much every category you can think of—one of the most fruitful being wellness. Whether you’re aiming to amp up your fitness with a weighted vest, improve your home's air quality (and your skin’s hydration!) with a humidifier, or boost hair regrowth with supplements. Pick any of them—each boosts overall well-being.
Best Prime Day K-Beauty Deals—Up to 46% Off
While a trip to Korea might not be in the cards right now, you can still score a haul of the latest K-beauty innovations online and have it at your doorstep in just a few days. Even better, many products are viral TikTok favorites that live up to the hype—packed with potent ingredients and often offering unique sensorial experiences. Take, for example, VT Cosmetics’s microneedle serum or Round Lab’s moisturizing sunscreen that dries down with zero white cast.
Everything You Need to Know
How We Tested
When we test and review a product, we take a holistic approach to deliver well-rounded product recommendations. First, we lean on Vogue’s vast network of experts—from trichologists and pro hair stylists, to beauty industry veterans—to gain professional acumen on the industry’s standout products, ones these specialists would actually use on their clients. We pair their expertise with our editorial best practices to curate the thoughtful edits you read on our site.
As it relates to beauty products on Amazon, we selected the best based on the following characteristics: ingredients, texture, ease of application, finish, plus the beauty concerns they address. To do this, we paired our own personal tests of each formula with expert guidance and reviewer insights to determine which we would recommend to you.