The MA-1 is about as classic as any bomber jacket gets, and Alpha Industries makes one of the best versions around. And they’ve barely updated since way back when: cropped, ribbed trim, and nylon construction, all for a price that’s just too easy to lock down.

Reigning Champ's sweatshirts attained legendary status years ago, but they only come with a 30% discount and free shipping but a precious few days each year.

A workhorse dress shirt with pedigree. Brooks Brothers’ non-iron pinpoint stays crisp all day, with just enough stretch to keep you comfortable.

No vintage markup, and definitely not designer interpretation. Just a genuine Dickies work shirt for about the cost of a takeout order and a generous tip.

A classic is a classic is a classic. The Russell Athletic Dri-Power Full Zip Hoodie nails the basics with soft fleece, moisture-wicking fabric, and an easy fit that goes with everything.

The original trucker jacket, winterized. Pair this with your favorite hoodie and some thick corduroy pants and you'll be ready slice through the cold weather like a hot, sexy knife through butter.

Gap’s baggy fit proves what we’ve been saying for a while: Gap jeans are surprisingly good. The fit’s relaxed but not sloppy, with sturdy denim that breaks in just right.

Get into the quarter-zip craze with this perfectly cropped, perfectly discounted joint from the foremost tennis lifestyle brand.

If you've ever found yourself in a mountain town, you'll notice that a lot of locals have a screw nut on their chest and that's because few brands are more trusted than Mountain Hardwear, at least by those who really need to trust their gear.

The only thing better than finding the perfect vintage Detroit Jacket is creating that perfect vintage Detroit Jacket on your own—and the only way to do that is by starting fresh.

In case you were wondering, your new go-to jacket could very much be more than 30% off and Prime shipping eligible.

The virtues of a Fancy Hoodie are not lost on us, but if you don't have a knockaround at your disposal, this is a wonderful time to fix that.

Wearing these on a crisp Sunday in about three weeks will hit like a hot toddy.

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

For guys who prefer boxers over briefs, Polo Ralph Lauren's woven boxers are still the gold standard when it comes to price, comfort, and breathability.

Pro Tip: Snipping the bottom two inches off these suckers turns them into elite cropped workout tees.

Six pairs of plush, cushy socks with a just-right crew length and classic athletic ribbing. Stock up once and forget about buying socks for, like, the next year.

Any deal on good socks is, by definition, a good deal and this one will get you three pairs of socks that will have your feet resenting the other ones in your drawer.

Tommy John’s Second Skin consistently ranks among our favorite boxer briefs. They’re silky-smooth, breathable, and stay put without riding up—a rare trifecta. Multiple testers called them the most comfortable pair they’ve ever worn.

A Prime Day MVP, the Moab 3 boot is an all-terrain beast with a reputation for comfort and grip. Lace up and go.

Wolverine's burly Chelsea boots are built like a tank and look like a dream.

The Jungle Mocs are one of our favorite fugly sneakers in that they are practical and weirdly, well, ugly. They slip on easy, feel incredible underfoot, and go with just about everything.

The Regent sits at the more approachable end of the G.H. Bass lineup. The rubber sole may be less traditional than leather, but your feet will probably thank you for it.

Every summer, someone tries to reinvent the boat shoe. Then everyone remembers the original is still pretty great. Stop overthinking it and just grab a pair of Sperrys.

Keen has a whole a range of crunchy footwear, the Jasper Zionic just happens to be one of my favorite models.

Every generation has its New Balance and for the hip Millennial crowd, it's the 997.

They don’t call ’em classics for nothing. Reebok’s OG leather sneakers still deliver that perfect mix of retro cool, cushy comfort, and everyday wearability.

We’ve reviewed the Braun Nevo, and it is quite the shaver. Now it’s discounted for the first time, which makes one of Braun’s most ambitious grooming gadgets a whole lot easier to recommend.

What’s easier than swiping? Medicube’s toner pads come in a handful of formulas for different skin needs, making them about as low-effort as skincare gets.

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Few electric shavers impress us as consistently as the Panasonic Arc5. It shaves remarkably close, feels great in hand, and travels far better than most grooming tools in its class.

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.

Imagine someone was able to bottle a scene from Richard Linklater's Before Sunset, and turned it into a scent.

Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.

We've got a thing for Supergoop, and we're especially fond of this supersized bottle. Because when it comes to sunscreen, having plenty on hand is half the battle.

GQ has been recommending this aluminum-free deodorant since 2010, and it's the company's best-selling product on Amazon. Who doesn't love the smell of eucalyptus?

Salt & Stone makes our favorite natural deodorant, and not just because the scents are fantastic. It also lasts longer than most of its competitors, which is ultimately the whole point.

When Acqua di Gio dropped in the late '90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.

L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it's a damn steal.

Korean skincare has produced no shortage of cult favorites, and Sulwhasoo sits in a class of its own. This gentle cleansing foam is an easy introduction to one of the category's most revered brands.

If your facial sunscreen has SPF 15 or 20, did you even put on face sunscreen, bro? This multi-purpose face cream has an SPF 30 protection to stop UV rays before they damage your skin, plus more anti-aging ingredients to keep your skin firm, smooth, and happy.

Between the compact case, vintage styling, and classic Casio functionality, this 'lil Casio ticker's got plenty of charm packed into a tiny package.

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

The phrase “Swiss digital watch” just sounds classier, doesn’t it?

Teeny tiny watches might just be what your outfit is missing. Yes, this one comes from the women's section, but don't let that get in the way of you achieving a higher state of style.

Before smartwatches started tracking every waking moment, there was the Timex Ironman. The original sports watch still tells the time, takes a beating, and runs for years on a single battery.

There is no sunglasses frame more likely to elevate a fit with as little effort as a pair of aviators.

I’m but a man made of flesh and bone, I also lose sunglasses constantly and could pretty much always use an extra pair of timeless, grab-and-go sunglasses and despite plenty of competition, these still might be the best in that genre.

The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It's waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.

If your home's Wi-Fi router isn't cutting it, it's time to step up to a mesh network. The Eero Pro 7 is designed to cover an entire home while delivering high-speed Wi-Fi to as many devices as you can throw at it.

This two-piece indoor camera bundle is handy for basic security or checking in on pets. Setup is simply plug and play, works with Alexa, and shoots in 2K for better clarity.

The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

More than just a smart speaker with a screen, the Echo Show 11 is a command center for your home. Use it to watch cooking videos in the kitchen or as a hub for your Alexa smart devices.

Released in late 2024, the Kindle Colorsoft finally brings full-color reading to Amazon’s e-reader lineup. If you anyone on your list is big on graphic novels, they won't be made to find this wrapped.

The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.

Sony's flagship headphones remain the benchmark for a reason. The latest version adds even stronger noise cancellation and a foldable design that's much friendlier to life on the go.

The famous transparent Beats buds are always a hot-ticket item during Prime Day, and until Apple releases AirPods in a color other than white, we're going to keep recommending them. Like a '90s kid and a transparent landline phone, we just can't quit these.

The AirPods Max 2 uses the H2 chipset for improved noise cancellation and overall audio quality over the first-gen. It has the same cushy fit on the ears, while a software upgrade includes live translation.

For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.

It took a while to figure out what 360-degree cameras are good for, but they are actually fun for capturing everything around you and then picking the scene you want during editing. No need to reshoot multiple clips for different angles.

The Frame remains one of our favorite TVs because nobody wants to stare at a giant black rectangle all day. Samsung’s 2025 model looks like framed art when you’re not watching it—and a very good TV when you are.

With this Prime-exclusive deal, you can turn your Android smartphone or iPhone into your own personal gaming machine. Mobile gaming has come a long way in the past few years, and this clip-on controller system lets you use console-style controllers with your phone.

For the pro on the go, a dead laptop simply ain't an option. Anker’s laptop-ready power bank keeps the juice flowing when the nearest outlet is nowhere to be found.

This charger provides enough juice to power most laptops, yet it's half the size of the one that came with your computer. Three ports mean you can charge three devices at once.

Roku’s latest Streaming Stick Plus delivers crisp 4K HDR, reliable streaming, and an easy setup—all in a sleek little package that costs less than your monthly coffee tab.

Level8 isn't a household name, but frequent flyers know the brand makes a strong suitcase. The Grace combines a durable hardshell shell, smooth-rolling wheels, and thoughtful organization at a price that undercuts many of the bigger names.

For an even more sophisticated soft-side spinner, try this handsome brown checked bag. This bag is all about thoughtful details, like a dedicated spot for a powerbank and the brand's "delxue" tie-down system.

A garment bag is a must-have for any well-traveled man, and having one that converts into a duffel is even better. This one is big enough for a suit and a full weekend's worth of clothes.

A weekender bag that's as sexy as you are. Fully waterproof, it will keep your clothing tidy and dry even in a summer shower.

Yes, it bears a striking resemblance to another iconic canvas tote from a certain brand that also starts with the letter "L." But hey, this one has a zip-top closure. That's nice.

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Pockets galore means you can cram everything you could possibly need for a trip, all while keeping up with your type A personality by giving everything a dedicated storage space.

While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.

Osprey clearly understands how people actually travel. The Daylite expands to maximize precious personal-item space, while the luggage pass-through lets it ride comfortably atop your rolling suitcase.

While headphones are designed to stimulate, these are meant to calm you down. Wear them while in bed and doze off to a story or pure silence.

The AirFly Pro 2 solves a niche yet annoying problem: how to use your AirPods with anything that still requires a headphone jack. Once you've traveled with one, it's hard to go back.

Our shopping director has been waiting all year for this discount. The 14-cup Cuisinart is the food processor of choice in countless pro kitchens, and the capacity hits the sweet spot for most home cooks.

A cast iron skillet should be a buy-it-once proposition. Field Company's is light enough to actually enjoy using and built to get better with every meal.

The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.

There's something in the air, and while you can't see it, this air purifier will make sure it's not getting anywhere near your lungs.

Everyone talks about the Little Green Machine, but the real clean heads know the Dreame N20 is the move. It’s more versatile, more capable, and frankly a much better machine for tackling the messes life throws at your upholstery.

A robot vacuum that empties itself and actually does a good job at cleaning the floors? We'd pay way more for that, but luckily Prime Day is coming in clutch for a tidier home.

The bowl-lift design gives this KitchenAid more muscle and stability than the brand’s classic tilt-head models, especially when you’re wrangling heavy doughs. At 5.5 quarts, it’s a good middle ground between an everyday mixer and countertop behemoth.

A countertop beast full ovens hate to see coming. It air-fries, roasts, toasts, and basically does everything short of paying your rent.

We've got a soft spot for Hoto's approach to tools. The brand consistently takes familiar household essentials and refines them, and this 40-piece kit is one of its best examples.

The Swiss Army Champ contains so many tools that you'll spend the first week just discovering new ones. Victorinox found room for nearly every solution short of a full-sized toolbox.

Sometimes you just want an overengineered air purifier quietly obsessing over the particles you breathe. Dyson’s keeps the air clean and comfortable, so you can direct your neuroses elsewhere.

Once you live with a good fan, it's hard to go back. Dreo's smart fan oscillates side to side and up and down, moving air around the whole room instead of blasting one unlucky person on the couch.

A whole dumbbell rack is nice if you have the room. For everyone else, Bowflex's adjustable dumbbells pack a range of weights into a single pair, making them one of the smartest ways to build out a home gym.

We're no strangers to Hydrow, and few workouts are better at blasting your entire body, engaging your legs, core, back, and arms in one smooth motion. Better still, Hydrow makes the whole thing a lot more enjoyable than staring at a blank wall.

If the flagship Theraguns feel like more machine than you need, the Relief is the answer. It focuses on the fundamentals—effective percussion therapy, easy operation, and a friendlier price tag.

If counting sheep ain't cutting it, Therabody has another idea. The brand's sleep mask pairs light-blocking comfort with soothing vibration programs designed to encourage better rest.