Davide Cerrato on the Art of Fly-Fishing
The Fluid Connection Between Fly Fishing and Watchmaking
Davide Cerrato, the CEO of Bremont, doesn't just oversee the craftsmanship of luxury timepieces; he merges his passion for fly fishing into his professional identity. Describing his long-standing love for the sport, he remarks that it feels like a cosmic connection. Born under the sign of Pisces, Cerrato asserts that this intrinsic affinity for water has guided him throughout life—both in the rivers where he casts his line and in the meticulous world of horology. At this year's Watches and Wonders, one of the preeminent luxury watch fairs held in Geneva, Cerrato made waves, not just with the brand's offerings but also with a unique silver brooch he donned, crafted in the shape of a fishing lure. This adornment sparked spirited discussions that veered from the expected topics of watch mechanics to the quiet allure of fly fishing, highlighting how these seemingly disparate worlds share a profound interconnectedness. Here's the thing: for Cerrato, the art of crafting a fishing lure closely mirrors the complexity and creativity required in watchmaking. Both endeavors demand an acute sense of detail and an understanding of the elements at play—when designing a lure, one must consider the tastes and behaviors of the fish, much as a watchmaker must consider the interplay of mechanics and aesthetics. “It’s small bits and pieces, with perfect crafts and harmony in the end,” Cerrato notes, drawing parallels that elevate his passion from pastime to philosophy. The pursuit of perfection drives him in both realms. “When you design a watch,” he states, “you’re really fishing for that magic balance.” This concept of balance isn’t merely theoretical; it’s a tangible experience, one that Cerrato believes can sometimes manifest as an unexpected delight—a watch that exceeds initial expectations through its design and craftsmanship. Having navigated prestigious roles at Montblanc and Panerai, Cerrato brings a wealth of experience to Bremont, but it’s his immersion in the fly fishing lifestyle that adds a unique dimension to his leadership. Fishing is not just a hobby for him; it’s a guiding principle that influences his approach to creating timepieces that resonate with the spirit of adventure. His connection to fishing runs deep, rooted in childhood experiences that led him to explore the outdoors. Whether casting on "Trout Stream Way", where he resides near the abundant River Chess, or collaborating with fellow enthusiasts on remote fishing trips, Cerrato embodies the seamless blend of his professional and personal passions. The practice of fly fishing becomes a reflection of Cerrato's philosophy on life—it's about mindfulness and presence in the moment, akin to the precision necessary for watchmaking. His journey reveals not only the beauty of these parallel arts but also the emotional and philosophical anchor they provide in a rapidly changing world.Fishing isn't just about the catch; it’s about the entire ecosystem that supports it. Healthy fish populations rely on clean waters and abundant insect life, which in turn depend on engaged and informed fishermen who advocate for environmental stewardship.
As Cerrato reflects, there's a misconception that fishing is merely a destructive sport. “Those who don't fish often fail to see that anglers are sometimes the first to alert officials about environmental issues, like chemical spills or sick fish,” he shares. This insight underscores a deeper relationship between anglers and nature that goes beyond the thrill of the catch.
For Cerrato, ethical fishing practices are paramount; he hasn't kept or harmed a fish in over thirty years. His commitment goes beyond the moment of the catch; he emphasizes the importance of handling the fish with care. “If a fish struggles while being reeled in, it needs time to recover—just like an athlete might need to cool down after an intense workout,” he notes. This perspective is crucial for anyone looking to engage responsibly with nature.
Each encounter with a fish isn’t just a sporting achievement for Cerrato; he describes it as a “magic moment.” For him, it's an experience filled with significance and grace that warrants recognition. This mindset encourages a more profound appreciation for the environment and the life within it.
Favorite Fishing Locations
Cerrato's ideal fishing spots show a remarkable range, from Slovenia’s marble trout to the challenging waters of the Amazon filled with dorado. While those remain on his wishlist, here are four destinations that have captured his heart:
Patagonia: Brown and Rainbow Trout
Patagonia, known for its stunning landscapes and rich biodiversity, offers an unparalleled experience for those fishing for brown and rainbow trout. Cerrato recalls, “It’s true wilderness—everything feels remote, untouched, and pristine,” emphasizing the unique charm that comes with fishing in such an idyllic setting.
Iceland: Sea Trout and Salmon
Reflecting on his trip to Iceland, Cerrato describes it as especially meaningful, marking his 50th birthday celebration with his brother. The breathtaking landscape, paired with the thrill of catching wild fish, made it feel like an unforgettable adventure.
Cuba (Jardines de la Reina): Bonefish
Jardines de la Reina in Cuba left a lasting impression on Cerrato. “Fishing for Bonefish there was unforgettable. It’s a remote location, steeped in a deep connection to the ocean, and the hospitality of the locals further enhanced the experience,” he reminisces, highlighting the richness beyond just the fishing.
Montana: Brown Trout
To Cerrato, Montana represents the heart of America. When fishing there last summer, he was immersed in the authentic cowboy culture and vast, wild landscapes. “That trip was filled with memorable moments—from custom-made hats to spotting bears in the wild, and the heavy portions of food,” he reflects, encapsulating the spirit of adventure that comes with fishing in such rich surroundings.